Benefits of Change Management – Are There Any?

Are there actually any real tangible benefits of change management? Are there any strategies for managing change that can identify and deliver the benefits of change management?

In considering any step change initiative – in any organisation, in any sector and any location, we need to be asking and seeking answers to these simple questions:

– How am I going to manage all this so that it happens and I succeed?
– How’s it going to be different when I’ve made the change?
– Why am I doing this – how’s it going to benefit me?
– How will I know it’s benefited me?
– Who’s it going to affect and how will they react?
– What can I do to get them “on side”?
– What steps do I have to take to make the changes and get the benefit?
– What are the risks and issues that I’ll have to face?

As you create a change initiative, if you don’t know with pristine clarity how’s it going to benefit your organisation – then you are unlikely to realise it.

Sounds obvious, doesn’t it? And I really don’t mean to sound so pedantic – but you would be surprised but how many times I have asked the question: “How will it benefit you and how will you know it’s benefited you?” – and got a vague or general answer along the lines of “we’ll be… bigger… better… closer to our customers… reduce our costs… etc”

The management and monitoring of these processes is key to ensuring that you actually do benefit as an organisation from the planned step change and the new capabilities that the change will be delivering.

Benefit management is the activity of identifying, optimising and tracking the expected benefits from a business change initiative to ensure that they are achieved.

Those Benefits identified need to be defined so that the change initiative can monitor and track their progress. The definition is called the “Benefit Profile.”

These should be agreed with the managers of the business areas where they will actually be realised. They can then be managed and controlled – as this is of primary importance to the success of the change initiative.
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